On 13th May, 2016, the investment declared was the single largest 4 years old Didi Chuxing had received so far in its small history, providing it a prime boost in the bold battle for becoming the way Chinese customers go around. However, Uber has still a higher estimation on paper than Didi, i.e. $62.5 billion vs. $25 billion and globally now Uber is in more nations. Yet, China is the most fertile market of the world for the on-demand transportation, a country with huge runway for development and almost 750 million potential riders as possibly many millions more Chinese enter the middle class over the following decade.
Though Uber comes in the second position in China, by ride volume 5 among the 10 top cities are in the nation. According to the analysis, in the meantime, Didi said that on January, it was operating more than almost 400 cities, and 87% of the private ride-hailing market had been captured by it.
Apple, in a statement, said that the financing would reach to help Didi additional expand a rideshare platform which already deals almost 11 million everyday rides for 300 million customers over China. Tim Cook, Apple’s CEO said that the innovation exemplified by Didi taking place in the China’s iOS developer group. He also added that they were really impressed by the business built by them and their great team lead and they would support them as they developed.
Apple’s efforts for making a powerful presence in its own biggest market outside of the U.S. are also underscored by the investment. Apple also joins 2 another vital Chinese internet organizations – Tencent and Alibaba, in supporting Didi – a support which can make good strategic sense as per Apple, particularly as the smartphone market generally and the Chinese smartphone market – constantly slow down.
The theory is fueled by the cooperation that the maker of tech device may be trying for jumpstarting its extension into some other businesses, especially the much-advertised Apple Car. Although $ 1 billion investment seems to be a huge amount of money, it is not more than half-a-percent of $233 billion cash hoard of Apple.
Apple has also gained some allies by this deal in other parts of the world. It is worth noting that Didi is global ride-hailing alliance’s part which adds Southeast Asia’s Grab, India’s Ola and San Francisco’s Lyft. Apple appears being saying that it does not have for limiting its purposes to selling gadgets alone, as it has faced some growing doubts from shareholders regarding its core business’ strength. Perhaps, quite possibly, there’s money being made in what individuals do with them.