An Introduction to Apple, One of the Premium Brands in the UK
Historically, Apple is indeed a premium brand, because its products always perform better than other brands’ products. This brand always ignores critics, breaks the rules and makes revolutionary products. This brand’s uniqueness makes it different from all of its competitor brands. Apple has single-handedly revolutionised the mp3 player, computer, digital music, smartphone, electronics retail, and tablet markets. In doing these, it has mastered the gentle art of making powerful iPhones and iPads that are easy to use and are greatly designed.
Just have a look at some excellent features of iPhones', which keep Apple stand-out in the UK mobile market:
In terms of design, Apple keeps iPhones simple and proficient. The biggest design move was shown via iPhone 6 and onwards, where Apple launched a seamless, continuous unibody in 4 different colour variants.
All iPad and iPhone models boast a high-resolution Retina display, the trademark screen technology of Apple. While Steve Jobs introduced the iconic iPhone 4, he explained the pixels as being packed so closely together, they were invisible to the human eye.
For protecting the screen, the latest handsets are made utilising a special dual ion exchange procedure for making them the most durable in the mobile industry.
iCloud ensures all of your documents, notes, photos and contacts are available on any device used by you, be it an iPhone, iPad or Mac. Moving between devices must be smooth, choosing where you left off. Even you can share your multimedia with at least 6 people utilising Family Sharing.
Nothing appears unique when it comes to the Apple features’ innovation. They are actually influenced by trends. The launch of Apple Pay allows convenient payment straight from your iPhone through NFC.
From the App Store to iTunes, Apple has a host of content for every interest just a click away. While it comes to making your own masterpieces, enjoy iSight camera quality and an encounter of rich audio on every device.
History of Apple:
Apple is perhaps the biggest name of all in the world of technology. Introducing the first ever iPhone in 2007, Apple soon sped to the topmost of the tree, so to speak. Featuring the best design, technology and features which we have come for expecting from Apple, the iPhone won the million’s hearts across the world, with customers lining the streets on the launch day.
Since the achievement of the first iPhone, Apple increased its range, launching the iPhone 3G and iPhone 3GS, before following the suite with the more known iPhone 4, iPhone 4S, iPhone 5 and iPhone 5S.
Unlike many other mobile makers, Apple has been loyal to its real fan base, offering top of the range and high-quality smartphones that boast Apple’s own iOS operation system. iOS can just be found on Apple devices, be it your iPad, iPhone, or iPod Touch. Apple has also introduced its own internet browser named Safari that comes as standard on every Apple handset.
Apple changed the situation completely in 2013, introducing not one, but two iPhone devices, in the shape of the iPhone 5C. This smartphone was the first plastic-clad iPhone of the world available in five colours, with the inclusion of yellow, green, white, pink, and blue.
Following on from the achievement of the iPhone, Apple has also introduced its range of tablet devices, named the iPad. Back in 2010, the first iPad hit the market, followed by a revamped version of the tablet every year later on. In 2012, Apple again hit the market with its iPad Mini, a little smaller version of the original iPad with a 7.9-inch screen. From then on, Apple has taken one initiative further, introducing the iPad Mini and the iPad Air with Retina display.
The accomplishment of Apple has widely been applied to Steve Jobs himself, who also co-founded the organisation in 1976. Amid his time as the CEO of the organisation, Jobs supervised the launch of the iPhone, iPad, iTunes, iPod, and the iMac, as well as the high street retail stores of Apple and the App Store. However, Steve Jobs died in 2011 after which he was declared the Father of the Digital Revolution. Presently, the organisation is directed by Tim Cook, who targets for replicating the success of Jobs with the ever extending range of Apple of iMacs, iPods, iPads and iPhones.