Motorola Mobiles: The Best Combination of Sophistication and Efficiency
In the mobile phone market, the long time span of Motorola has been established on user-friendly OS and consideration to design details. In terms of innovation, Motorola has a long history. It is one of the most popular names in the mobile phone industry. For over 80 years, Motorola has worked for connecting people to one another and the globe around them in completely new ways. Very recently, the company has started the campaign of banishing old phones and shift to the new smartphones’ world with their cost-effective budget phones, offering the most reasonable 4G in the industry.
Albeit once highly connected with flip phones and the RAZR range, at present, Motorola is well-known for the preferences of the Moto E and G series, which provide with 4G connectivity, strong Quad-core processors, and exclusive screens at low costs.
This brand has also put unique features and completely innovative touches to its mobiles, which simply cater to slow down the phone by taking up storage space. As a result, the company offers a wide range smooth and easy to use smartphones.
Motorola offers many affordable smartphones from its E, G and M series. The phones are powered by Android OS and offer good camera quality and battery backup.
History of Motorola:
US MNC Motorola is one of the greatest creators of the world in automotive, wireless and broadband communications. Established in 1928 by brothers Paul and Joe Galvin, the firm required a name for the car radios it was making, so framed the name Motorola.
Most of the products of Motorola have been radio-connected, beginning with a battery reducer for radios, through the first walkie-talkie in the globe, cellular infrastructure devices, defence electronics and mobile phone manufacturing. It has also been powerful in semiconductor technology, with the inclusion of joined circuits utilised in computers.
In 1960, Motorola extended into the international markets and started moving its focus away from consumer electronics, targeting at the high-tech markets in industrial, commercial and government fields in 1970. Motorola had become the superior global supplier of cellular phones by the end of 1980.
In mobile communications, the company’s firsts are many and various, with the inclusion of:
- In 1991, the first working-prototype digital cellular system and phones of the world utilising GSM standard established in Hanover, Germany.
- In 1996, the smallest, lightest (weighs 88g), and pocket-sized wearable cellular phone of the world, StarTACTM launched.
- The first cell phone of the world, iDEN i1000plus handset launched for combining two-way radio, a digital phone, internet microbrowser, alphanumeric pager, fax, email and two-way texting.
On a point of manufacturing, the Six Sigma quality system, sometimes belonging to its most popular patron, General Electric, was developed at Motorola.
As an organisation, Motorola has been separated, recreated and augmented many times in its long history. For instance, in late 1990, the requirement of venturing capital led to the creation of satellite network project named Iridium. Albeit sound technically, the business model was unable to survive the dot-com decline and finally Iridium went bankrupted.
After declines and downtimes, Motorola gradually regained the market share in the mobile phone business against the likes of Nokia and Samsung, assisted by its unique designs, significantly the RAZR V3 ultra-slim, Quad-band flip and metal-clad phone launched in 2004. In late 2005, it also manufactured the first mobile compatible with the iTunes Store of Apple Computer, the Motorola ROKR E1.
In 2006, Motorola was combating iTunes of Apple’s compatibility with its own iRadio music service and prolonging its product lines the SLVR, KRZR and the RAZR V3i. In 2006, it has launched the MING touch screen mobile phone in Asia finished with advanced handwriting software to identify over 10K handwritten characters of the Chinese alphabet, and the red MOTOSLVR phone in assistance of (PRODUCT) REDTM, which targets to grow awareness and increase money for the Global Fund for fighting AIDS in Africa.
The latest corporate move of Motorola was an integration with Symbol Technologies for providing with products and systems for enterprise mobility solutions, with the inclusion of strong mobile computing, latest data capture and the commercial technology of the moment – RFID (Radio Frequency Identification).
In the modern age, gained early after by Google, Motorola was sold to Lenovo in 2014. The company made its first Android mobile in 2009 and its first Android tablet in 2011. Now it is scoring big hits by manufacturing all the Moto series such as E, G, M and X.